Research On The Measure And Influence Factors Of Agricultural Products Circulation Efficiency In China

Under the background of the strategy of revitalizing rural areas,improving the circulation efficiency of agricultural products in China is an inevitable requirement for realizing the modernization of agricultural product circulation,and it has a positive role in promoting the modernization of China's agricultural product circulation and accelerating the process of the“village rejuvenation” strategy.The purpose is to explore the fluctuation characteristics and laws of China's agricultural product circulation efficiency by constructing an index system for the circulation efficiency of agricultural products in China,analyze the causes of fluctuations,and analyze the main influencing factors of the circulation efficiency of agricultural products in China.The theoretical significance of the study lies in: It is conducive to enriching and expanding the depth and scope of application of the circulation theory of agricultural products,and at the same time expanding the original circulation theory of agricultural products of scholars.The practical significance lies in: it is conducive to improving the circulation efficiency of agricultural products in China and accelerating the structural reform of the circulation of agricultural products circulation on the supply side.In the transformation and upgrading.The research content is as follows: Firstly,based on the existing research,this paper defines the basic concepts of agricultural products and circulation efficiency,using classical circulation theory,path dependence theory,transaction cost theory and information asymmetry theory in combination with the circulation efficiency of agricultural products in China.The issue has a theoretical analysis of the circulation of agricultural products in China;secondly,it analyzes the development status of the circulation system of agricultural products in China from the four aspects of circulation environment,circulation subject,circulation object,and circulation carrier,and summarizes the existence of “small farmers” in the circulation of agricultural products in China.The contradiction between the “big market” is prominent,the relations between circulation subjects are loose,and the circulation of object structures is out of balance.Thirdly,16 basic indicators were constructed from the six aspects of circulation speed,circulation scale,circulation costs,circulation benefits,qualifications of employees in the circulation industry,and circulation infrastructure,and the selection criteria of the indicators were explained.The factor analysis method was used to measure the circulation efficiency of agricultural products in China from 2000 to 2016,which revealed the phased characteristics of the evolution of China's agricultural product circulation efficiency,and specifically analyzed the development status of each of the four phases.On this basis,using the SEM model to analyze the factors affecting the circulation efficiency ofagricultural products in China,and to explore the main factors affecting the circulation efficiency of agricultural products are circulation speed,circulation scale,circulation costs and circulation benefits.Finally,the paper puts forward the countermeasures for China's agricultural product circulation efficiency: shorten the circulation route of agricultural products,increase the degree of organization of agricultural products circulation,build a modernized agricultural product trading center,strengthen the construction of transportation facilities,and improve the third-party logistics system.Based on the research results,the following conclusions are drawn: The circulation efficiency of China's agricultural products showed an overall rise and fluctuation during the period from 2000 to 2016.The circulation efficiency of agricultural products changed from disordered circulation to ordered circulation.The circulation system of agricultural products in China mainly consists of four major parts: circulation policy,circulation subject,circulation object,and circulation carrier.Each part is a unity of interaction and interaction,and eases the gap between “small production” of farmers and the “big market” of circulation.Contradictions are the key to improving the efficiency of agricultural products in China.