Market Research On Guangxi Momordica Grosvenori Enterprises Development In Malaysia

With the continuous development of economic globalization,the world economy has become an inter-connected,open,win-win situation.It is an inevitable choice for a company to develop and expand,actively explore the international market,and participate in international market competition.In March 2015,China formally announced the promotion of the “One Belt and One Road” initiative.It has brought unprecedented opportunities for development and competition to our country's enterprises.Guangxi's unique geographical advantages have created tremendous opportunities for companies in the region to develop international markets.In the economic and trade cooperation between China and ASEAN,agriculture plays an important role,and cooperation in agricultural products is also the main area of bilateral trade.Guangxi is a large traditional agricultural province in China.Momordica grosvenori is a specialty agricultural product in Guangxi.Its successful development of the Malaysian market will have an important guiding significance for the further opening of the Southeast Asian market for agricultural products in Guangxi.This paper takes the case of the development of the Malaysian market by J company,the leader of momordica grosvenori in Guangxi as an example.It provides a certain reference for the momordica grosvenori enterprise in Guangxi to develop the Southeast Asian market.This article mainly uses the literature review method,the field investigation method and the questionnaire survey method to carry on the research.First of all,it analyzes the current status of momordica grosvenori industry in Guangxi from production and trade.Secondly,based on the theory of international marketing,and combined with STP theory,this paper analyzes the market segmentation,target market selection and market positioning of the Malaysian market.At the sametime,through the use of 4P,and combined with the actual situation of the distribution of questionnaires,it provides a strategy for J Company to develop the Malaysian market.Finally,it analyzes the difficulties that J company may face in developing the Malaysian market and proposes corresponding countermeasures.