Study On SME International Marketing Strategy

SME development is a global issue, but also a permanent issue. There are a large number of small and medium-sized enterprises both in the developed and developing countries. No matter in the past, now, or future, the problem of SME enterprises exists. Taking a broad view of the countries all over the world, small and medium-sized enterprises and large enterprise are two indispensable wheels on the state's economic development Express no matter at which stage its economic development is. At present, small and medium-sized enterprises are facing the unprecedented competitive pressures from the domestic and international markets with the continuous deepening of economic globalization. In such circumstances, small and medium enterprises moving towards the international market is an inevitable trend. Meanwhile, many SME entrepreneurs who have long-term perspective also deeply realize the importance and inevitability of international marketing. Compared with large and foreign enterprises, SME of our country began with a lower point, and its overall competitiveness is relatively bad. In the face of the complicated international market, the small and medium-sized enterprises of our country are often helpless. So, an extremely important subject in front of theories field and enterprises is how to make SME try hard to evade the risk in participating in the international competition and find an accurate pathway which is suitable for the characteristics of SME based on the real state of our country. This is exactly the focus of this study.The uniqueness of SME decides that its international marketing has its one's own characteristic and way, rather than small replica of large enterprises. This paper elaborates the necessity and feasibility of SME international marketing of our country on the basis of explaining the theories of SME internationalization and international marketing strategy in detail, combining with analyzing the strength, weakness (compared with large enterprises) and the opportunity, threat of SME international marketing, meanwhile, using the practical experience of the domestic and international SME international marketing activities for reference, and then takes how SME of our country carries on international marketing as the focal point to probe into the strategic choices that SME of our country carries on carry on international marketing (including international development path, the route and way of entering the overseas market, the localization of international market and international marketing strategies, and so on) and essential measures in strategy guarantee (mainly focus on strengthening the quality of enterprises ).It hopes that this paper can help SME international marketing road to a certain extent.