The Research On Development Strategy Of Northeast Securities Co.,ltd.

As the economic globalization intensifies,the multi-industry competition is mixed,while the market structure also has undergone tremendous changes and the internal competition of the securities industry increases fiercely.The securities market of China experienced a series of shocks in 2015.The turnover of the two cities increased sharply year on year;The margin trading developed rapidly in the middle of the year,but returned to the origin after experiencing stock market fluctuations.The new third board market develops rapidly;The bond market continued the bull market.At the same time,regulators paid equal attention to “stable,repair,construction” market,jolt violation behavior,stepped up efforts to leverage,took different kinds of measures to keep the maket stability.They promote the reform of capital market steadily.The market had ended on a steady recovery.The circuit-breaker mechanism was a serious blow to investor confidence.In the market downturn and the regulators significantly enhanced supervision,brokers must actively seek business transformation and gradually optimize the income structure.With the speed of the listing of securities dealers in the industry,the competition in the industry is fiercer,and the industry is facing unprecedented pressure and difficulties.Northeast securities is one of the earliest established integrated brokerage,and the only listed brokerage in Jilin province.If it wanted to stand out in the fierce competition,it must go in the path of innovation and change.Among them,the key is to change and develop the management strategy of northeast securities.It has to improve the structure of the system and gradually raise the competitive power of the company.The company has to strengthen characteristics and accelerate the process of internationalization.On the basis of guaranteeing the market stably,the company has to improve their working efficiency and level,in order to realize the development of the company and pull the industry economy drive the region economy development goals.Northeast securities has the certain basis and development prospect in such aspects as business,management,corporate governance,but the entire stock market update is facing the challenges and opportunities.IT needs scientific strategic plans to build reasonable and scientific management methods and system to contribute to the region and even the development of the securities market,because the situation is very complicated.This article analyzes the macro environment,market opportunities,and the relevant industry practice at home and abroad,combined with diagnosis and the development level of the market and business strategy,to determine the key areas for the core business strategy of northeast securities.It has to establish and perfect the core ability and the supporting system,in order to support the reality and theory of the corporate governance and development strategy while meeting the company's financial budget targets in the next five years.