GF Securities Business Department Of Haikou Tianhai Road Management Mode Transformation Research

The stock market with the increasingly fierce competition in the securities industry,the overall level of Brokerage Commission continue to decline, the fierce competition among the securities business department of Haikou sea GF day business face greater pressure. Faced with the fierce competition in the industry, the business department must change the traditional business model in the face of the development of the market. This paper from the aspects of business philosophy, business strategy, financial marketing theory, customer service system innovation as the securities business department GF day sea business model provides some measures.In this paper, the business model theory,financial marketing theory and other related theories were sorted out, which laid a theoretical foundation for the study. At the same time using the SWOT model and other tools, the business department of the internal and external environment are analyzed,and find out the favorable conditions for the business department of their own problems and its analysis, business department are facing the external opportunities and challenges, on the basis of summarizing the existing business model business problems, such as backward management philosophy, business the structure of a single, high cost, service system is not perfect etc.. And the causes for the problems are analyzed,aiming at the existing problems of the management mode of business department, from domestic and international advanced experience, and puts forward specific measures, the transformation of the management mode of the direction includes: (1) comprehensive optimization strategy (2) to build the core of service marketing tips - investment advisory mode (3) to develop business innovation, fully optimize the business structure.GF securities company business department day by sea can be seen as one of the representatives of the securities business department, according to the current development status and mode of operation for further analysis and research, from domestic and international advanced experience, the business department to carry out targeted transformation, can promote the business department of the operating mode of transformation, to achieve better the development in the future market competition. At the same time, it can provide a meaningful reference for the development of the brokerage business department.