Research On Chinese Tourists Satisfaction In Chiang Mai(Thailand)

Along with the rapid development of international economic integration,Chinese people's living standard has been greatly improved.Outbound tourism has become a trend.A lot of Chinese nationals now enjoy visiting other countries outside china.This has enhanced development between China another countries.Thailand is a tourism-based country.In recent years,the number of inbound tourists within Thailand has increased.This has boosted economic growth in Thailand.According to a survey done by the tourism development of Thailand,the Thailand inbound tourists Chinese nationals make up the large proportion of the total number of inbound tourists.To maintain rapid growth of Thailand tourism industry,operators should know about the demand for goods and services by the Chinese nationals who visit.This will help to effectively plan the tourism market of Thailand.This Thesis would use Chiang Mai a tourist destination in Thailand as a case study to find out whether or not Chinese tourists who visit Thailand are satisfied with the tourism industry of Thailand.Based on method with fuzzy comprehensive evaluation about the tourism satisfaction of Chinese tourists in Thailand,the measures to improve Chinese tourists in Thailand were proposed.(1)Design an evaluation system for Chinese tourists in Thailand to find out if they are satisfied by Thailand's tourism standards through a questionnaire.(2)Find out the factors influencing the satisfaction of tourists to Thailand with data collected in the questionnaire,fuzzy comprehensive evaluation method and IPA method.(3)According to the present situation of Thailand tourism industry,put forward measures to promote Chinese tourists'satisfaction about Thailand tourism.This would be done by the empirical analysis method measures for the development of Thailand's tourism,which can promote long-term sustainable growth of the tourism industry in Thailand.