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Development Strategy Of H Mobile Technology Company

Posted on:2018-06-20Degree:MasterType:Thesis
Country:ChinaCandidate:C W SunFull Text:PDF
GTID:2429330542488583Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the Internet rapid development stage,in 2015 by Li Keqiang,"Internet ?"put forward by the prime minister also immediately broke into people's horizons,and mobile health is to the Internet and the traditional medical combination.Medical digital,APP client,remote medical treatment,make an appointment,wearable equipment are attracting investment field.Although the mobile health is at the early stage of development,from 2014 to 2015,more and more capital into the mobile health care industry,provide patients with a quick,intelligent,specialized medical services.H mobile medical technology companies,for example,combined with the company development present situation,using related theory,strategic management of the existing problems in the development of the company,the aspects of the strategy,the profit model of study.Combined with mobile medical products and market status quo,explore the company's future development direction,give the firm a double protection.This paper puts forward the development direction of industrial and commercial bank of H company's short term and the execution of the strategy next,in terms of product according to the strategic analysis,the production cycle longer give up research and development and production,will choose diversification industry strategy.In the enterprise internal organization structure adjustment,cultivating middle managers and sales staff;In the business operators to focus on developing early warning system and client APP,integrated and efficient service system,lay the foundation for the development of mobile medical field.Strategic analysis should not only consider unilateral business goal,but the system research,enterprise development strategy,competition strategy and technology strategy,etc.,according to the various strategic analysis,thus suitable for enterprise development strategy.Hope that through this article research,to develop a H can make the enterprise strategy of sustainable development,and has practical value to the enterprise to drink;Also hope to other small businesses have the meaning of reference and reference.
Keywords/Search Tags:Mobile medical, strategic management, SWOT, competitive environment
PDF Full Text Request
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