Research On Internet Financial Strategy Of Bank Of China Qingdao Branch

Taking the Bank of China Limited Qingdao Branch as an example,through the analysis of SWOT model,clarify the Chinese Bank branch in Qingdao City,the development of the financial sector in the Internet,analysis of the policy basis,combined with their own actual situation,formulate the development strategy in the emerging market for Internet Banking,the use of technology development and dividend policy,the formation of bank product features and enhance the market competitiveness,and further consolidate the customer base construction,development and implementation of the transformation and upgrading of the line steady Zhiyuan.Firstly,this paper elaborates the connotation of the Internet finance,with providing technical support of Internet technology change and economic growth and financial development,realize the organic combination of the two,and then introduces characteristics of the financial development of the Internet,to summarize the P2 P network lending,financing,third party payment,financial data,financial institutions,Internet financial portal,as the representative of the six kinds of Internet financial model,and to the bank staff from the perspective of the rise of the Internet financial implications and the impact on the traditional financial industry.Then,use SWOT model to analyze the China Bank branch in Qingdao City,in the development of Internet financial market advantages and disadvantages,opportunities and threats,combined with specific cases were analyzed,providing a focal point for the development of Chinese Bank branch in Qingdao City,Internet financial strategy,find out its in the new competitive environment improved,comparative analysis of the to carry forward the advantage,core competitiveness and the formation of bank characteristics,market competition in overtaking.Then,a detailed analysis of the China Bank branch in Qingdao City,the Internet financial strategy,introduces the status quo of Chinese bank from the financial development of the Internet,the construction of community platform E mobile payment,Internet banking and asset four aspects,combined with the external market environment and the actual situation and future development of the layout of Chinese Bank branch in Qingdao City,the Internet on the basis of financial strategy,and expounds Chinese Bank branch in Qingdao City,the Internet financial development ideas and specific strategies.Finally,from the macro perspective on the conclusions of the paper are summarized,the future development prospects in the future global perspective on the China to the bank as the representative of the banking industry is reviewed,the trend to remind the initiative to meet the Internet finance,grasp the opportunities of the times,to achieve the transformation and upgrading,and take a more active and productive attitude the increasingly fierce competition in the financial industry.The innovation of this paper is from the perspective of industrial and Commercial Bank of Qingdao Internet financial market competition environment and the main competitors,their own conditions and limitations,market factors,market competition orientation distribution comprehensive analysis of Qingdao City Commercial Bank in the Internet financial market competition situation,and then develop the emerging market competitive strategy and Implementation of security,in the competition strategy,making competition strategy for the implementation of a more comprehensive and more effective,convenient for banking and financial institutions including Chinese Bank branch in Qingdao City,including how the Internet financial market competitiveness and provide the reference,more active to respond effectively to the new market environment and the situation.