Research On Internet Financial Market Competitive Strategy Of Major Business Based On Industrial And Commercial Bank Of China Limited Qingdao Branch

Taking the Industrial and Commercial Bank of China Limited Qingdao Branch as an example and focusing on its current competitive situation and problems in international financial market, this paper establishes the new competitive strategy of Industrial and Commercial Bank of China Limited Qingdao Branch in emerging market specifically after a series of analysis to improve its competitiveness in international financial market and to complete the transition and upgrading taking full use of the opportunities of Internet technology innovation and the development of Internet finance.Firstly, this paper analyses the competitive environment of Industrial and Commercial Bank of China Limited Qingdao Branch in Internet financial market, concluding its competitive macro environment of emerging market from political, economic, social, science and technological four factors; researches its major competitors and dynamic developmental trend of Internet financial market; summarizes its competitive strengths, weaknesses, opportunities and threats in Internet market and sets SWOT analysis model. This part establishes SO strategy of market competition for Industrial and Commercial Bank of China Limited Qingdao Branch in emerging market according the analysis of its strengths and weaknesses, opportunities and threats to provide the direction of the competitive strategy in Internet financial market for Industrial and Commercial Bank of China Limited Qingdao Branch.Secondly, this paper analyses the current competitive situation of Industrial and Commercial Bank of China Limited Qingdao Branch in financial markets in the Internet, makes the competitive factors that affects its competitiveness clear by the way of key interviews and offers the main focus by researching questionnaires to find out the problems occurring in new market environment to improve.Thereafter, based on the development environment and requirement of emerging market; conditions and limitations of Industrial and Commercial Bank of China Limited Qingdao Branch, focusing on the transition of market positioning and realization of competitive layout of Internet financial market, this paper offers the strategies, with the analysis of market positioning and competitive layout of Internet financial market in Qingdao, from the following four aspects: improvement of customer experience, promotion of humanized service, spread of individual products, emphasis social responsibilities by brand effect.Then according to above-mentioned analysis and strategies, this part evaluates the expected effects of the executed strategy in the Internet financial market, including these three aspects: the effect of the production of the bank and the overall operation condition, the effect of the expanding of Internet financial business and the expected effect of customer loyalty. At the same time, this part propose the suggestions of understanding the concept, system improvement and risk control, personnel training, platform construction to make sure the strategy implemented smoothly.Finally, the paper summarizes the research conclusion and simply forecasts the development prospect of bank domain including Industrial and Commercial Bank of China Limited Qingdao Branch. It reminds bank domain to take advantage of Internet financial trend to complete the transition and upgrading to improve the market competition and vocational level to stand up to more complicated global financial competition.The innovation of this paper is that it analyzes the competitive situation of Industrial and Commercial Bank of China Limited Qingdao Branch in Internet financial market from various aspects, like competitive environment, main competitors, personal conditions and limitations, market influence factors, market positioning and competitive layout and so on, based on which, it establishes the competitive strategies of emerging market and the related implementation guarantee to offer the reference information for the bank domain including Industrial and Commercial Bank of China Limited Qingdao Branch to operate well in the new situation and realities.