Analysis Of The Status Quo And Competitiveness Of Anhui Tea Export To Morocco

Tea originated in China,China's tea export trade can be traced back to 1500 years ago,a long history.All along,China is the tea production power,consumption power,but also the tea trade power.Anhui Province,as a large province of tea production,also has very rich tea resources.Anhui is the third largest province of tea production in China,the third largest province of tea trade.As an important economic crop,Anhui tea has its unique advantages and characteristics,tea has always been an important part of agricultural exports in Anhui Province,Anhui Province is also the traditional export products.At the same time,the tea industry in the settlement of employment,improve farmers' income and promote economic development also plays a pivotal role.Anhui tea exports currently ranked secend in China's tea exports,inferior to Zhejiang,.The top five export markets are Morocco,Uzbekistan,Algeria,Germany and Brazil.Among them,Morocco,the world's largest Chinese green tea importer and consumer,is also the largest tea export market in Anhui Province.But the share of Anhui tea in the Moroccan import market has been relatively low,only about 5%,about 90% of the same is the same province of green tea production in Zhejiang Province,which had to pay attention to the tea industry in Anhui Province.Therefore,this paper combines the historical background and development status of Anhui tea export trade and the situation of tea market in Morocco,and uses three indexes such as international market share(IMS),trade competitiveness index(TC)and display comparative advantage index(RCA)Measure the competitiveness of Anhui tea exports Morocco,and use the Porter diamond model systematically analyzes the export competitiveness of Anhui tea industry.Hoping for the sustainable development of Anhui tea industry and faster and more effective to the international market to make their own recommendations.This paper is divided into six parts: The first part is the introduction,this part mainly introduces the background and significance of this paper.Morocco is the largest market for tea exports in Anhui Province,but the share of Anhui Province in its import market has been at a low level,and this unfavorable situation is in urgent need of improvement.At the same time,through the analysis of the previous export trade of tea,it is found that there are many achievements in the research on the competitiveness of tea industry,and the research level is very rich,not only covers the international level,the industrial level and the specific industry level,but also the measurement index is also improving The However,there are still some shortcomings in the research methods and research objects: the relative lack of research or research on a particular regional level is not deep enough;the study of Anhui Province is mostly at the international level,the lack of research and analysis for a particular market.The second part of the first overview of the world tea production,trade,consumption of the situation,found that tea industry in recent years tea production,production is increasing,the steady increase in trade,consumption growth is more stable,the average consumption over the past decade The growth rate was 5.48%.And then summarizes the status of China's tea production and export,the data show that China's current tea acreage and production rank first in the world,but exports accounted for only third in the world,exports from $ 342 million in 2001 rose to 2016 Of $ 3.49 billion.The third part analyzes the market situation of Morocco tea and the export of tea in Morocco in China.It is found that the market pattern of Moroccan tea is mainly in four aspects:(1)the scale of import is expanding;(2)the source of import is becoming increasingly diverse;(3)Tea is in a monopoly position;(4)Chinese tea prices dominate the Moroccan tea market.At the same time,it summarizes the development and current situation of Chinese tea exports to Morocco,and analyzes the export of tea in Morocco in Zhejiang Province.(1)Zhejiang Province is China's largest green tea production provinces,while the geographical conditions are superior;(2)Zhejiang tea import trade enterprise development(1)Zhejiang Province is the largest green tea production provinces in China,while the geographical conditions are superior;(2)Zhejiang tea import trade enterprise development(3)the industrialization process in a nationwide leader;(4)a good scientific and technological foundation and advanced technology.The fourth part of Anhui Province,combined with the development of tea industry,foreign trade development process and the status of Anhui tea exports to Morocco conducted an empirical analysis.(IMS),trade competitiveness index(TC)and comparative comparative advantage index(RCA)were used to measure the competitiveness of Anhui tea export Morocco.The conclusions were as follows:(1)(2)Anhui tea exports in the fast and stable increase,the main reason is that Anhui Province has gradually improved the development of foreign trade in tea,the development of tea and foreign trade in the tea market,(3)Anhui tea in the world market has always been a strong competitive edge.In addition,Anhui tea in the increasingly fierce international tea market competition process,the advantages continue to strengthen;The fifth chapter uses the Porter diamond model to systematically analyze the export competitiveness of Anhui tea industry,mainly in the five aspects of production factor analysis,demand condition analysis,related industry and industrial organization analysis,enterprise strategic institution analysis,opportunity and government.In the sixth part,the author analyzes the problems existing in the export of Morocco tea in Morocco,and puts forward some countermeasures and suggestions.(2)brand awareness is not high;(3)the level of industrialization is slow to grow;(2)the brand awareness is not high;(2)the brand awareness is not high;(3)the growth level of the tea industry in Anhui is mainly:(1)the innovation ability is low,the tea production technology needs to be improved,the product concentration is low;(4)Morocco tea import threshold to improve.(2)to promote the industrialization of production and management;(3)for the Moroccan tea consumption habits,targeted to promote;(1)the government should increase investment in scientific research for the smooth export of tea to provide convenient conditions;4)to establish a platform for foreign trade warning,to strengthen the interaction with Morocco.The seventh part of the summary of a simple summary and outlook.