Research On The Export Competitiveness Of High-tech Products In Anhui Province

Since the middle of the 20th century, high-tech industry has become the main power to promote the development of national economy, is the human society to the modern society’s strong material base, a country of high and new technology industrial development scale and level of development has become an important indicator to measure a country’s economic growth ability. Since reform and opening up in China, the high and new technology innovation quickly to industrialization, the impetus to transform traditional industries upgrading effectives. But with the expansion of the foreign trade in our country, new high-tech product export also continues to grow, from ＄2000 in 52.5 billion to ＄2013 in 660.22 billion, high-tech product structure has been optimized.In this paper, on the basis of domestic and foreign research dynamic, study of anhui province high-tech products export competitiveness. Anhui province high and new technology industry, though started late, and guangdong, jiangsu, Shanghai and other regions of the gap is bigger, but in recent years, with the strategy of "rejuvenating trade through science and education" and the implementation of the strategy of "going out", export trade volume increasing, from ＄2008 in 1.797 billion to ＄2014 in 6.09 billion, the growth rate of 239%, at the same time, product also has a series of problems in the export, export competitiveness remains to be further ascension. The article from the international market share, trade competitiveness index, export commodity structure conversion, intra-industry trade index of different angles, such as in recent years are analyzed anhui high-tech product export competitiveness level. From these priorities have different evaluation indexes, roughly can get the following conclusions:one is the anhui province high and new technology products are exported to international market share after the 2008 financial crisis shows the trend of increased year by year; 2 it is anhui high-tech products trade competitiveness index fluctuate, but overall is on the rise, have a certain competitive advantage; Three is anhui high-tech products export structure conversion rate rise, that export structure optimization, is to realize the conversion from primary products to manufactured products. This shows several indicators that anhui high-tech product export competitiveness is growing, has a broad space for growth. Then longitudinally, this paper analyzes the anhui major high-tech products export competitiveness, competitive advantage mainly concentrated in opto-mechatronics integration, new materials and the technology of electronic information products and other fields; On the horizontal, with guangdong, jiangsu, zhejiang, Shanghai and other economic strong province (city), anhui province high and new technology products export competitiveness gap is larger, the competition of the weak.In the analysis of its export competitiveness and compared with the other economic strong province, based on porter’s diamond model, summarizes some restricting factors influencing the export competitiveness of anhui province high and new technology products. Mainly include:analyzes the human resources and production factors on the knowledge factors influence on anhui high-tech products export competitiveness; Domestic demand conditions are made from two aspects of dynamic and static simple instructions; Related and supporting industries, from the perspective of value chain, analyzes the upstream and downstream enterprises and logistics departments; Corporate strategic structure and competition is mainly from the perspective of the strategic alliance, contribution to the high and new technology enterprise; Finally some structural factors influencing new high-tech product export competitiveness in anhui province are:export market concentration risk big export, the main body of the gap is too large, imbalance of regional development imbalances, export structure.So according to these factors restricted anhui high-tech products export competitiveness, the article finally from the government’s policy, enterprise, industry countermeasure three levels, proposed some countermeasures in anhui new high-tech product export competitiveness. Government policy:continue to promote the strategy of rejuvenating trade through science and technology; With the reasonable use foreign capital, well foot with good policy; Optimize the environment of new high-tech product export trade; Refactoring high-tech industrial network system. Enterprise measures:to improve enterprise technology innovation ability; To speed up the talent team construction of science and technology; Increase the export market development; New high-tech product export structure optimization. Industry on countermeasures: vigorously promote the development of anhui characteristics of high-tech products industry association, improve the commercial bank to anhui province high and new technology industry financing support.