A Study On The Impact Of Rural Tourism In Gannan Tibetan From The Perspective Of Residents And Tourists

Recently,rural tourism in ethnic areas has been developed rapidly,and has been supported by governments in many areas.It is of great significance for the further planning and development of rural tourism to effectively distinguish the positive and negative impacts of tourism in the ethnic areas in the stage of participation and development.As an important part of tourism participation,residents' perception directly affects their behavior in Tourism.As the other important part of tourism participation,the perception of tourists directly affects the tourism experience and satisfaction,and the satisfaction of tourists and the perception of tourism impact is an important criterion to judge the development of rural tourism.The perception of tourism impacts of residents and tourists has an important guiding significance for the sustainable development,planning and development of rural tourism.Gannan Tibetan Autonomous Prefectur is one of the Tibetan inhabited areas,the development of tourism in Zhagana is representative in this area.Based on the investigation of the residents and tourists' perception of the influence of rural tourism in Zhagana,we explore the related factors to the perception of tourism impacts of rural residents and tourists in Gannan Tibetan Autonomous prefecture,by comparing the similarities and differences between residents and tourists on the impact of rural tourism,we look for ways to coordinate the sustainable development of rural tourism in Gannan Tibetan Autonomous Prefecture.The impact of tourism is divided into three parts: economy,social culture and environment.Questionnaire and in-depth interview were conducted.The results show that: the first,in this stage of development of rural tourism,residents' pursuit of economic efficiency is in the first place,even if they awake to the obviously negative influence on social culture and environment,most of them hold a supportive attitude towards tourism development.Residents express concern about the negative influence of tourism,but they lack the ability to change these problems.Residents play an important role in the perception of tourism impact,but they are at a disadvantage in tourism planning and development as well as in the basic right to know and participate.The second,tourists consider that tourism has the most obvious impact on the environment,followed by socialculture,and finally the economy.Tourists' perception of tourism impact also plays an important role in the tourism planning and development,but they also lack the discourse power in the tourism planning and development.The third,residents and tourists consider that the positive impact is grater than the negative impact on the economic,social cultural and environment on this stage.The results are affected by the demographic characteristics of the residents and tourists,but the effect is not obvious.The fourth,due to the different positions,sense of worth of residents and tourists,as to the impact of rural tourism on economic,social cultural and environmental aspects,they not only have consensus,but also have differences.For example,tourists and residents are paying attention to the natural environment and the ecological environment of the human environment,residents are more concerned about the economic impact of tourism,and tourists are more concerned about the natural environment.Finally,according to the research results,some countermeasures are put forward according to the problems in the development of rural tourism in Gannan Tibetan Autonomous Prefecture.At the same time,we discuss some problems in the study of rural tourism in Ethnic Areas.