A Study On The Residents’ Perceptions And Attitude Of Tourism Impacts In Ethnic Minority Areas

Compared with traditional scenic spots,tourists prefer to experience tourism activities with local regional,humanistic and historical characteristics,and tourism in ethnic minority areas is born from this.Residents of ethnic minority areas,as an important constituent body of tourism activities,will directly face the various impacts of local tourism activities.Tourism development in ethnic minority areas not only provides a strong driving force for the development of the destination at all levels such as economy,social culture and environment,but also plays a certain role in the local social structure and brings some negative impacts that cannot be ignored.If tourism in ethnic minority areas is to maintain long-term stable and healthy development,it is necessary to coordinate the relationship between destination residents and other stakeholders.Therefore,the perception and attitude of destination residents on the impact of tourism has always been an important topic of academic concern.Based on the theory of social exchange and Weber’s theory of formal rationality and substantive rationality,this paper explores the internal influence mechanism of the perception and attitude of residents in ethnic minority areas from the perspective of perception and attitude.Based on the relevant research results,the Yeliguan Scenic Area of Lintan County,Gannan Tibetan Autonomous Prefecture,Gansu Province,was selected as the case site,and on the basis of relevant research results,the scale of residents’ tourism impact perception and attitude was designed,and the relationship model of the influencing factors of residents’ perception and attitude,the influence perception of resident tourism and attitude was constructed,and the relevant path hypothesis was proposed.By using SPSS26.0 and AMOS22.0 to analyze the collected data samples,the following main conclusions were drawn:(1)there was a positive correlation between environmental attitudes and government trust in the influencing factors and the positive impact of tourism;there was a negative correlation between economic benefits and the perception of negative tourism impacts;(2)environmental attitudes had a positive impact on tourism attitudes;whether it was positive or negative impact perception of tourism,there was a significant positive impact on tourism attitudes.(3)environmental attitudes,Government trust not only has a direct effect on tourism attitudes,but also indirectly affects tourism attitudes through tourism positive impact perception,and tourism negative impact perception also has an intermediary role between economic benefits and tourism attitudes.Finally,the author explains the research results and makes relevant suggestions to promote the sustainable development of tourism in ethnic minority areas.