Study On Optimization Of Hotel Business Model Alex Hua Tian

China hotel group with the development of China's economy,continues to scale direction of steady growth,but the industry concentration,business model and the hotel industry in the developed countries there are still large gaps.So,local hotel brand of living space constantly being squeezed,dangerous abnormal environment,therefore,we should actively advocate and support their call,the The National Hotel brand,through innovation and learning,the bold exploration of better business model is the most suitable for their own profitability of assets that could compete with the International Hotel group.Now a lot of the hotel business model research is starting from the service quality,efficiency,service quality will be invisible tangible products,starting with how to optimize hotel service product personalization,standardization,internationalization,angle,but this study on the capital operation research perspective,emphasizing the group development and important,because the development of the hotel industry in China started late,now the theoretical research in this area is still relatively small.In order to illustrate the relationship between hotel group operation and capital operation,using comparative study method,type of operation mode of two group enterprise development path synthesis industry through the development of "lists and Alex Hua Tian Hotels Group Hotel + Commercial + real estate + tourism" is similar,is now the rapid development of the new century Hotel Group in the hotel industry"Hotel + landed + hotel brand management output" operation mode,the two is Wanda Group was very successful in the field of commercial real estate "city complex"model,through the analysis of the year operating income,total amount of profits,the operation efficiency of data,indicators,in-depth analysis of "asset" and "asset light"dialectical relationship etc..But,in the empirical Alex Hua Tian hotel group,the longitudinal comparison method the key financial indicators from the enter prise transformation of monomer hotel to hotel group of the key four years of profitability,financial structure,solvency in dicators for analysis.Therefore,the Alex Hua Tian hotel group must continue to strengthen the capital operation mode,the implementation of the strategic transformation,from the simple imitation of the original "Hotel + real estate" to deepen "Hotel + landed + cultural tourism" mode,to achieve a good interaction of each business unit,its essence is to achieve a balance between the business at the same time,thereby maintaining rapid growth of retained earnings stability,realize mutual offset business between the plates in the expansion of the active,not only have the cash rich but relatively stable growth of the tourism industry,but also have a high profit,development is rapid,the cash flow return quickly to the real estate business,but also a hotel business,mature support.This thesis is arranged as follows:the second chapter mainly introduces the comparison of capital operation process and industry Alex Hua Tian hotel group,then the longitudinal,transverse two lines respectively compare the analysis description.The third chapter is the analysis of exploring the business model Alex Hua Tian hotel group and comparison,defines "relationship between the weight of assets" and "asset light".The fourth chapter is to explore the optimal Alex Hua Tian hotel group business model.On this basis,the flaw is that the Alex Hua Tian hotel group business model solution.The last part of the article is the conclusion.