The Study Of Business ModelSelection In The Goal Of Enterprise Value Maximization

With the development of the study of the theory of financial management, target of financial management is constantly evolving. Because the goal of value maximizing of enterprise not only considers the relationship between the time value of money and risk and return, but also considers the interests of business owners, operators, employees, creditors and so on. So the target of value maximizing of enterprise can increase the corporate wealth effectively, and also promote long-term and stable development of enterprises. So, the target of value maximizing of enterprise has become the most widely used corporate financial goal.it is especially important to know how to enhance the enterprise value in the case of enterprise value maximization, and the enhancement of the enterprise value mainly relay on the business model. So, the competition between business models is more important than the competition between products, services, marketing, resources, and so on. So, how to make and implement the right choice for the business model in the goal of value maximizing of enterprise is becoming the focus of enterprise competition, the competition between business models has become the highest form of competition among enterprises.Now, Apple Inc. is the wealthiest in the world, and the success of the company must thank to its business model of lightened assets, so, business model of lightened assets becomes more and more popular, and also becomes a model of corporate strategy. With this business model, many companies obtain higher value, get the success.But with the business model of lightened assets, there are many questions to answer, such as:does the business model of lightened assets really conform to the law of business development, is the business model of heavy assets really infeasible. So, this article will make a contrast between the business model of lightened assets and heavy assets in the approach of the enterprise value maximization. With this contrast, we can get the conclusion that the business model of lightened assets is better than heavy assets model in the approach of the enterprise value maximization, also, not all the companies are suitable for the lightened assets model, companies must accord to their own situation to choice a suitable business model.There are six chapters in this paper, details are as follows:The first chapter concludes research background, significance, structural arrangements, expected contribution and defects.The second chapter is literature review, it concludes two parts, one is business model research, the other is value maximizing of enterprise research.The third chapter has two parts; one is that an introduction to business model, the other part is a contrast between the business model of lightened assets and heavy assets, this contrast concludes the concept, financial features, advantages and disadvantages of operation.The fourth chapter is a detailed analysis about the approach of the enterprise value maximization. The difference between the business model of lightened assets and heavy assets in the approach of the enterprise value maximization, with this contract, we can get the conclusion that how to choose the suitable business model in the approach of the enterprise value maximization.The fifth chapter is caseanalysis, firstly, we base on the realistic condition get the conclusion that suning commerce should choice the business model of lightened assets in the goal of value maximizing of enterprise, and also analyze the financial behavior and financial performance of suning commerce to make sure the validity of business model’s choice in the goal of value maximizing of enterprise.The last chapter is a summary about this paper.There are three innovations in this paper. Firstly, this paper makes a detailed contract between the business model of lightened assets and heavy assets, and also makes a conclusion about how to choice the business model. Secondly, this paper concludes that the business model of lightened assets is better than heavy assets model in the goal of value maximizing of enterprise, and the lightened assets business model has an interaction with value maximizing of enterprise. Also, this paper points out that the business model of lightened assets is not always suitable for all the enterprise, the enterprises must base on their own situation make the choice. Last, this paper will give the enterprises more financial behaviors and strategies about how to improve the enterprise value.Also, this paper has some deficiencies, firstly, this paper not give a comprehensive analysis about business model of heavy assets. Secondly, this paper lacks of empirical analysis to testify the conclusion. Last, caseanalysis is not perfect, because there isn’t a contrast caseanalysis about business model of lightened assets and heavy assets.