A Rubber Company Marketing Strategy Research In Hainan

Natural rubber is a kind of scarce resource,it is not only one of the four big industrial raw material,and national defense construction and industrial construction indispensable strategic materials.In recent years,the international market is an increasing demand for natural rubber,natural rubber for export in our country,however,falling.Hainan area due to the suitable for rubber,rubber production continues to grow,after 60 years of development,has become the largest natural rubber production base in China,the planting area of 7.8858 million mu,accounting for over 50%,rubber have become the main source of income of farmers.Facing the huge market demand,the author in hainan rubber company A as the research object,A deep insight into rubber company faces in the process of marketing product strategy,price strategy,channel strategy,promotion strategy problems.Secondly,A detailed discussion on the external macro environment of A rubber company and hainan natural rubber from the buyer's bargaining power,upstream suppliers bargaining power of hainan natural rubber,the threat of potential entrants,the threat of potential alternatives,existing competitor threats on A rubber industrial competition environment of the company.Furthermore,the principle of SWOT,it analyzes A rubber company strengths,weaknesses,threats and opportunities in the process of marketing.Finally,elaborated profoundly the hainan A rubber company marketing strategy,analysis of market segmentation,target market selection,market positioning,and put forward A rubber company should from the product strategy,service strategy,price strategy,channel strategy,promotion strategy and so on aspects,optimizing the marketing mix strategy.