A Research On Hainan Rubber Group’s International Business Strategy

Natural rubber is an important strategic material in people’s livelihood, mainly used in the manufacture of tires, conveyor belts, medical supplies, stationery and daily necessities, such as consumer demand for natural rubber indirectly reflects the level of consumption and the level of industrialization economies. According to statistics from ANPRC, in2013China’s natural rubber consumption amounted to4.2million tons, accounting for about one-third of total global consumption, has surpassed the US as the first natural rubber consumer and importer. Over the years, China’s natural rubber consumption average annual growth of9%.Due to various reasons and conditions of limited influence, limited areas of planting rubber, only concentrated in a few regions, Hainan, Yunnan, Guangdong, the country’s rubber production is only about7.7%of world production. Natural rubber import dependence from47percent in1997to80%in2014. Self-sufficiency in water for year-round strategic security cordon1/3less. Therefore, it is needed to solve the problem is self-sufficient in rubber resources. With China’s rapid economic development, the development and construction of Hainan International Tourism Island, the land and labor costs will continue to increase, but our defense, economy and daily life, but the demand for rubber growing geographically by expanding China’s natural rubber plantation area to meet their needs would be unrealistic. Construction by way of foreign investment long-term stable supply of natural rubber, the active participation of foreign natural rubber resources development and industrial building, access to more direct rubber resources, improve self-sufficiency rate of natural rubber to meet the domestic defense, economic development is to solve the domestic natural rubber supply and demand contradiction of an important way.In this paper, the reality and experience of Hainan Rubber Group on international business strategy Hainan Rubber Group to discuss the implementation and provide theoretical guidance and decision-making basis for Hainan Rubber Group companies to identify the direction of the road in the development of international operations.The first part of this article briefly describes the theoretical basis Hainan Rubber Group’s international operations.The second part of the paper analyzes the Hainan Rubber Group’s international operations and the status of the internal and external environment, that is, its own existence strengths and weaknesses, opportunities and threats.The third part of this paper, based on the analysis of the second part, a detailed analysis of Hainan Rubber Group’s international business strategy implementation purposes, methods, problems and risks, there is a cause of the problem and propose Hainan Rubber Group’s international business strategy implementation safeguards.