Research On Development Strategy For Hunan Rugidove Turbocharger Systems Co.,LTD

Turbochargers,as the key parts of the internal combustion engine,can enhance the power,lower fuel consumption and reduce pollution emission.In recent years,with the rapid development of China's automobile market and the effects of the energy crisis and environmental pressure and other factors,the turbocharger industry ushers in the opportunity of development period.As a newly emerging private enterprises in the industry,it is an important issue for Hunan Rugidove Turbocharging Systems Co.,Ltd,how to achieve its own development in the complicated changing industrial environment,which is related to the survival of the enterprise.This paper,in the process of research,deeply analyzes the macroeconomic environment and industry situation,and points out the opportunities and threats the company is facing.By analyzing the internal resources and capacity,it finds out the company's own strengths and weaknesses.Based on the company's vision,mission,and the overall strategic target,this paper proposes the following development strategy: taking the intensive growth strategy based on the market penetration,market development and product development as the main strategy;the diversification strategy based on the products,market,capital as the auxiliary strategy;putting forward the corresponding security measures in considering the possible obstacles in the process of the strategy implementations.This paper illustrates the strategic framework for the weak companies in the turbocharger industry through analysis and study,.By using the existing resources,seizing the development opportunities,gathering resources and capacity for the rapid growth in the dynamic competition,the company takes the rapidly expanding market share as the company's strategic direction.