Investigation Research On The Tourism Attraction Of Inner Mongolia Museum To College Students

Inner Mongolia Museum is one of the earliest museums established in China's ethnic minority areas,and also one of the important tourist destinations in Inner Mongolia.For college students,museums are ideal places to broaden their horizons,expand knowledge and improve literacy.By the end of 2019,the number of college students in Hohhot has reached240,000,which indicates that the college student tourist market of Inner Mongolia Museum has a large potential scale.The Museum presents the culture of Inner Mongolia in an all-round way.It is a key medium to appreciate and spread history and grassland culture,and has a unique appeal to college students.This research attempted to investigate and find out the tourism attraction of Inner Mongolia Museum to college students.Through reviewing and summarizing domestic and foreign literature,it is concluded that the tourism attraction of Inner Mongolia Museum for college students is mainly embodied in the following three aspects: pull of tourism attraction,push of tourism demand and degree of tourism connectivity.Therefore,the college students in Hohhot who had visited Inner Mongolia Museum were taken as the research objects,and the online questionnaire survey was conducted by covering the above three aspects.The results display that:(1)the theme exhibition hall with Inner Mongolia characteristics is the main source of tourism attraction for college students;(2)relaxation and informative activity are the main impetus of tourism demand for visiting the museum;(3)college students tend to have higher requirements for condition of museum services within the degree of tourism connectivity.Based on the survey results,the factor analysis method and SPSS25.0 software were adopted to obtain the tourism attraction model of Inner Mongolia Museum for college student tourists,and a three-level index system of the tourism attraction was constructed then.The primary conclusions from this operation are as follows: first,the three aspects,pull of tourism attraction,push of tourism demand and degree of tourism connectivity,reflects the tourist attraction of Inner Mongolia Museum to college students.Second,under the pull of tourism attraction among first-level index,the pull factor of exhibition hall has a higher effect,which reaches 0.545.And the influence of comprehensive pull factor ranks the second,with a value of 0.455.It shows that Inner Mongolia Museum should continue to strengthen the exhibition hall pull,and then enhance the comprehensive pull.Under the push of tourism demand among first-level index,the push factor of pleasure accounts a higher proportion,which reaches 0.599.And the impact of function push factor comes next,with a value of 0.401.Under the degree of tourism connectivity system,the connectivity factor of service weights higher,reaching 0.613.And the weight of visit connectivity factor is behind,with a value of 0.387.It illustrates that Inner Mongolia Museum needs to perfect service capability,and then improve visiting conditions.According to above conclusions,this thesis analyzes the reasons for attraction of Inner Mongolia Museum to college students.Then,the thesis offers four following specific proposals: first,the museum is supposed to highlight the ethnic cultural characteristics;second,it ought to stress the function of comprehensive education;third,it had better promote relevant service functions;fourth,it requires to integrate more information technology;fifth,the exhibition will be held jointly with the university.