A Study On The Influenec Of Tourism In Inner Mongolia On Cutural Dissemination ——Take The Gegentala Tourist Attraction As An Example

Tourism,as a special cultural exchange activity,has the function of transmitting cultural information.Tourism provides tourists with a new cultural environment and spreads new cultural information.Tourists receive new cultural information by visiting and observing the new environment.Tourism culture communication relies on tourism resources,communication strategies,communication methods and information materials to convey the characteristics,connotation and significance of tourism culture to the audience.Inner Mongolia Autonomous Region has a unique folk culture and cultural customs,and the vast area and natural conditions have endowed a wealth of natural landscape resources,including grasslands,forests,deserts,lakes and other beautiful natural scenery,these natural and cultural landscapes provide conditions for the development of tourism in Inner Mongolia.In an environment where countries around the world pay attention to cultural soft power,China aims to promote the integration of cultural tourism and build a cultural power.Policy support not only creates conditions for the development of Tourism in Inner Mongolia,but also provides a new channel for its cultural dissemination,but the development of Inner Mongolia's tourism industry is relatively lagging behind due to the influence of the market,concepts,policies and media,the dissemination of tourism culture is not mature enough,and there are many problems in the process of communication.Based on the theory of communication and tourism,the paper completes interdisciplinary research using questionnaire survey method,case analysis method,and field investigation method.When studying the influence of Inner Mongolia's tourism industry on cultural communication,this paper first analyzes the tourism resources excavated in the development process of Inner Mongolia's tourism industry as a whole,analyzes the relationship between tourism and cultural communication,and discovers its communication advantages and factors affecting communication.On this basis,taking the Gegenthara Grassland Tourist Scenic Spot as a case,combined with its construction process and resource environment,the changes brought about by tourism development on the product development and cultural dissemination of scenic spots are analyzed,and then the audience is analyzed in the form of surveys to understand the specific communication effects,find out the problems existing in the communication process,and provide corresponding countermeasures.Through these methods,it provides reference for the construction and cultural dissemination of other tourist attractions in Inner Mongolia,so as to help the development of tourism and cultural dissemination in Inner Mongolia.