Research On Marketing Strategy Of New Media Tourism In Hohhot

With the continuous development and change of digital technology,new media represented by the Internet and mobile Internet have quietly changed the consumption habits of tourists.For the tourism industry,this makes the way of tourism marketing and the acquisition of tourism information more and more diversified,and traditional marketing methods are difficult to obtain more traffic and inefficient.New media marketing is a relatively new model,which is gradually adopted by more and more cities.Under the new media environment,Hohhot must find an integrated marketing approach that conforms to the law of Hohhot tourism according to the needs of tourists.It is of great significance for Hohhot to become a tourist destination for more tourists and win the long-distance race in tourism marketing.Based on the research on the current situation of new media tourism marketing in Hohhot,this paper makes a preliminary discussion and research on the tourism marketing strategies under the background of new media.Article choose the typical three destinations-Hohhot Mongolia museum called boundless temple and the Yellow River grand canyon,big as a case,through the official website of Hong Kong and the online community marketing,e-commerce website construction operation situation and situation of micro marketing application platform and network video marketing to carry out comprehensive inspection,the understanding to the current Hohhot in new media marketing of tourism tourist satisfaction degree is not high,lack of correlation degree between various kinds of new media,marketing content appeal is not strong.In view of these problems,this paper proposes to strengthen the interaction with tourists by constantly updating information and collecting tourists' feedback.Give full play to the comprehensive utility of various media and expand marketing channels;Rich marketing content,focus on hot spots;The establishment of new media as the carrier of customer relations network,tourism market segmentation precision marketing and other recommendations.