Research On Recreation Value Of Inner Mongolia Museum Based On Experience Preference Theory

With the improvement of public culture and education in recent years and the introduction of free admission policy in various museums,museums have gradually become indispensable in the process of public recreation and tourism,"clocking Holy Land.".There are obvious signs of the "warming up" of museum tourism and people's demand and expectation for museums are not only confined to visiting exhibits,but also transformed into a deeper recreational value.At present,there is little research on the value of museum recreation from the perspective of tourists' experience preference,but the deep integration of culture and tourism speeds up the arrival of the age of mass tourism,which urges museums to start from the tourists' experience preference,as a public welfare museum in the public mind to explore the recreational value,so the Museum of Human Tourism Resources Recreational value of the study is also urgent.Based on a survey of 386 tourists by the Inner Mongolia Museum,the data were analyzed by descriptive statistics,reliability and validity test,and the experience preference theory(IPOP)was used to distinguish the research elements,in this paper,a survey model of experience preference is constructed,which divides the experience preference into four types,namely,"objective substance type","emotional interpersonal type","cultural relic environment type" and "immersive type",in combination with the traditional research on the recreation value of natural tourism resources,this paper uses the method of willingness to survey and evaluate(CVM)to evaluate the recreation value of Inner Mongolia Museum.According to the analysis,there is a strong correlation between tourists' experience preference and demographics,and the differences of tourists' professional background,age,income and other factors lead to significant differences in their experience preference,among them,women,people aged 45-60 and those with higher education and income are willing to pay higher value,while local tourists and tourists who visit more often have higher willing pay value.A Cross analysis of willingness to pay and tourists shows that the total social value of the Inner Mongolia Museum is 84 million yuan and the total economic value is 86 million yuan,finally,from the perspective of tourists' experience preference,the total value of recreation in Inner Mongolia Museum is estimated to be 170 million yuan.