A Study On Children's Channel Of The Mobile Radio APP

With the advent of the era of mobile Internet,the new business model of “Internet +broadcasting” has been promoted.As a traditional mass media,broadcasting has entered people's life again.Mobile radio apps have developed rapidly with their advantages of mobility,personalization and social contact.For children,mobile radio APP children's channel satisfies the children's need to listen to stories,opens a colorful sound world for them,and also provides an interactive platform for them to share.In order to compete for the attention of the majority of children users and improve the utilization rate of products,major businesses have been laying out mobile radio children's channels,which makes the development of children's channels show rich content production and expanded listening range.Function design,filter label refinement;Program duration “short audio” and children's programs are the same,lack of features and other characteristics,according to analysys data sails in numerous mobile radio APP,Himalayan FM,dragonflies FM,litchi FM user activity is higher,this article from the content production,organization structure,interactive experience,profit model of user activity higher mobile radio APP children's channel is analyzed,so as to further explore the development status of mobile radio channel APP children.At the same time,this paper investigated the users of mobile radio children's channel through questionnaire survey and interview,analyzed their use behaviors and feelings,and summarized the existing problems and optimization strategies of mobile radio APP children's channel.At present,more and more users play audiobooks and listen to programs for children through mobile radio APP children's channel.On the one hand,they can make full use of fragmented time to enrich their lives;on the other hand,they can free their eyes and relieve their vision problems.However,in the development process of mobile radio APP children's channel,there are also deficiencies in content and services.Currently,China's mobile radio APP children's channel has a low entry threshold for child anchors and uneven program quality.Audio update cycle long,lack of innovation;Children's participation is low and the interactive effect needs to be improved.Audio advertising affects children's listening experience and profit model.This paper proposes feasible optimization strategies for the development of mobile radio APP children'schannel from the aspects of content,interaction and profit model.It is hoped that the discussion of this paper can provide some reference value for the healthy and long-term development of mobile radio APP children's channel.