Research On The Novel Plexus Newspaper

Novel plexus newspaper is a literary monthly published in shanghai in the early20 th century.It is a representative publication of mandarin duck and butterfly school.By studying the text from May 1914 to August 1919,this paper describes the layout and distribution of the publication in detail,and introduces the main writers of each column,especially Novel plexus newspaper,which attracts some female writers to write for it.Based on the content of the publication and the social development,this paper describes the demand of Shanghai readers for leisure and entertainment publications at that time.positioning,analysis of its commercial and recreational features.In this period of time,the New Culture Movement,followed by the May 4th Movement,has had a certain influence on Shanghai society and culture.The text of this paper consists of five parts.The first part,starting from the text,gives an overview of the Novel plexus newspaper and introduces the background and idea of its creation.Summarize the editors of each column,introduce the common editors and newspapermen in the Novel plexus newspaper,and analyze the reasons why they gather here to form a group of writers.The second part describes the layout style of the Novel plexus newspaper,analyzes the layout characteristics,the layout changes after the revision,and its layout impact on readers.The third part Starting with the distribution of the novel plexus newspaper,this paper analyzes its commercial performance.Because the novel plexus newspaper from the beginning on the market-oriented road,commercial characteristics are distinctive.From three aspects of marketing elements,editing group and advertising mode,this paper analyzes its commercial characteristics.The fourth part analyzes the relationship among audience,market and publication,and discusses the entertainment tendency and characteristics of the Novel plexus newspaper.The fifth part analyzes the content of the novel plexus newspaper,starting from two angles of Shanghai society and urban culture,and restores the social features of Shanghai at that time with the help of the content of the Novel plexus newspaper.