Research On The Media Technology Innovation And Intergenerational Communication In The Post-figurative Age

From the agricultural age to the industrial age,and to the Internet and artificial intelligence age,technology has always been the biggest force driving the transformation of human society.Nowadays,the rapid development of media technology has changed the way that humans contact the social information,and bring convenience and efficiency to social life.As the same time,the new media technology has also created a new social environment and has reshaped the social behavior of human beings as never before.Since 1978,Chinese society is undergoing unprecedented reforms and innovations.In recent years,the “family”,the most basic unit of society,has been completely defined by the injection of Internet technology.Social transformation and the new media technologies have entered Chinese thousands of households,and intergenerational relationships within the family have also undergone subversive development.In the past family relationship,the older generation has always played the important role of educating the younger generation.The younger generation continues the lifelong trajectory of the older generation and follows the values of the older generation to live step by step.Nowadays,facing the new media environment,the younger generation has touched the wider and more diverse world.They are using the new concept of life to influence the older generation.Intergenerational communication has also been moved from one-way and stable infusion to two-way and flexible interaction.New media technology changes the entire Chinese society with an invisible force,it also affects every family.The traditional discourse system within the family has been broken,and the older generation must “obey” to the younger generation in order to adapt to the change of the times.As the “Digital Natives” grow up with the Internet,the younger generation is obliged to “technical reverse” the older generation as “Digital Immigrants”,in order to narrow the intergenerational gap.People often say that “parents are the best teachers for children”.However,facing the Internet technology,the younger generation has shown many advantages,and this has appeared in the phenomenon of“younger generations teaching elders”.The evolution of media technology is changing the way of intergenerationalcommunication in each family,and intergenerational conflicts have been reduced with the “counter socialization”.But it cannot be ignored that the "digital generation gap" between generations still exists.Due to the differences between the growing environment of different generations and the background of the times,they have different attitudes and values in the face of the new technologies and the new ideas.The degree of acquisition and application is also different." Counter Socialization" is not as smooth as imagined.In the current social life,the use of the Internet to handle life affairs has become the norm,and the new media technologies are emerging one after another.Focus on the use of media and the technical reverse in different generations will help to understand the new characteristics of intergenerational communication in the context of the new era.It may solve the new intergenerational conflict--"digital generation gap",and then promote the harmonious development of family relations.