Research On Huawei Brand Reporting Framework In “The Times”

By the end of 2017,huawei has 180,000 employees in more than 170 countries around the world,serving one third of the human population.Meanwhile,foreign media reports on huawei brand are also increasing,but the reports on huawei are not all positive.Huawei has a strong development momentum and is now the leader of private enterprises in China.The Times,founded in 1785,is the oldest daily newspaper in the UK.As a century-old newspaper,it has a strong public opinion influence in the UK and even the world,and enjoys a high reputation.It is not only a leader in British newspapers,but also an international symbol of British newspapers.English is the most spoken language in the world,so The Times has a strong media language advantage.The influence of this thin newspaper on world opinion cannot be underestimated.Therefore,one of the purposes of this paper is to analyze the image of huawei presented by The Times on the basis of the content analysis of the news reports related to huawei,and what kind of reporting framework they have in the news reports on huawei.The second aim is to analyse how The Times' s attitude towards huawei's brand coverage has changed since the us proposed sanctions in 2019.This paper selected the world-renowned newspaper The Times as the research object,and the research time was set at January 1,2000,solstice,December 31,2019.The paper made a specific analysis of the reports on huawei in the newspaper from several aspects,including the number of reports,news sources,report topics,report trends,news layout and genres.The specific methods are content analysis and text analysis.The results show that the newspaper's overall presentation of huawei is neutral to negative.In the wake of the US ban on huawei,The Times' s reporting framework has changed markedly.The chapter of this paper is divided into the following parts:the first part introduces the research background,significance,research overview,theoretical basis,research methods,sample selection,innovation points and related concepts.The first chapter summarizes the history of huawei's development and brand construction in Europe.The second chapter analyzes the framework of The Times' s report on huawei before the US issued the ban on the brand.The third chapteranalyzes the reporting framework of the report on Huawei after the ban was issued.The fourth chapter compares the reporting framework,news framework and brand image of Times before and after the ban,and draws the conclusions,reflections and suggestions on the research of Times on huawei's brand reporting framework.