Research On Social Communication Path Of Mobile Music App

In 2001,Apple released the iPod digital music player.Before that,the traditional music media represented by records were the best media for music transmission.The emergence of the iPod has changed the way people listen to music and the direction of the music industry.Traditional music media are gradually replaced by digital music,so it is easier to obtain and listen to music.With the development of the Internet and smart mobile devices,mobile phones have gained popularity with their mobility and portability.Many computer-side application services have been migrated to mobile app.Users can enjoy the huge music library and auditory enjoyment brought by music app anytime and anywhere.In the era of digital music,audiences are no longer satisfied with the scene of listening to music alone.Sharing and communicating with other audiences has become a new requirement for users to listen to music.Music itself has the emotional attributes of communication,so it has 100% social attributes.The concept of music socialization emerged as the times require.In recent years,major music apps have introduced the function of music social interaction.Xiami music is the earliest platform to build music sharing community in China.It provides users with the possibility of expanding their interpersonal relationship with "music hobbies" as a link,forming a unique music social circle.This paper takes Xiami music app as the research object,combines the classical "field" theory of communication and sociological theory,describes the development status and social communication characteristics of Xiami music app.It analyses the problems existing in the social communication path of Xiami music app and puts forward the corresponding countermeasures.In addition to the introduction and conclusion,this paper mainly consists of four parts.The first part.Development of Xiami music app.In this part,the author introduces the concept of mobile music app,sorts out the development of music media in the new media environment and the current development status of Xiami music app,paving the way for the next research.The second part.Social Communication Characteristics of Xiami music app.This part is the starting point of the study.It is analyzed that the social communication of Xiami Music app has the characteristics of “user-oriented communication subject”,“music integration social communication mode” and “timely interactive media”.The third part.Analysis of Social Communication Path of Xiami music app.This part is the core of this paper.It explores the social communication path of Xiami music app from three aspects: social online music community,socialized publicity mode and social product design.The fourth part.Problems and Countermeasures of social communication path of Xiami music app.In order to bring some inspiration for the development of Xiami music app and the future development of music industry,this part elaborates the problems existing in the social communication path of Xiami music app,such as insufficient music content,small user base and high loss rate of users,and puts forward specific suggestions for improvement.