Exploring And Implementing The Social Value Of Music APP

Social development makes people's needs tend to be individualized.The development and transformation of mobile interconnection are also gradually meeting people's needs,and are committed to tapping and meeting people's individualized needs.Social platforms have gradually matured,and people's social behavior on simple social platforms has begun to languish.On this basis,social platforms begin to develop vertically,which provides a new development space for vertical APP.Research and analysis show that music APP has set up the function of music social interaction.Embedding social interaction mode into music not only meets the personalized needs of users,but also allows users to generate social behavior in the process of listening to music and conduct social activities with music as the carrier.Among all online music platforms in China,Net Ease Cloud Music has been positioned to discover and share since its birth,opening the door of domestic music socialization.Subsequently,all major music apps began to take the road of music socialization,providing users with a precise social platform to meet their social needs.This study takes NetEase Cloud Music as an example to analyze the social environment and social products provided by NetEase Cloud Music.This study first defines the social value simply,and holds that social value is the value level of social research,which means that people meet their social needs through social interaction.In fact,Netease Cloud Music provides users with social environment and social products,which is to excavate the social value of users,and then present the social value in the way of marketing promotion.The reason why music apps based on Netease Cloud music can excavate and display social value is that these music apps can meet users 'needs through music socialization,and the core of social value is that users' needs are met through social interaction.Finally,this study summarizes the current development of music APP briefly,so that the future development of music APP can avoid these problems.