Study On The Development Strategy Of Beijing News "Animation News"

In recent years,with the change of technology and the acceleration of the pace of life,the reading habits of the audience are gradually fragmented,and short video emerges as the times require.Short video fusion text,sound,pictures,video as one,the content in a more intuitive,more three-dimensional form to the audience.Especially in recent years,the mobile short video has developed rapidly,and the “vertical screen short video”,which is the same size as the mobile phone,has brought more immersion to the audience.At present,the entertainment of short video is too strong,even if the press is constantly moving into the short video industry,but the influence of news and information short video is still small,unable to impress the audience.Since the appearance of TV,video news has appeared,but under the impact of short network video,the disadvantages of TV news are gradually exposed,such as limited broadcast time,inflexible content,long period,single channel and so on.What is more important is that the news is sudden,whether it is TV news or short video news,the difficulty of capturing the scene picture is extremely high,so the news production is also developing from PGC to UGC,but the users lack the professional knowledge of news after all,and the utilization rate of the video picture taken is still not high.In such a situation,animation news has become one of the ways to solve the poor sense of immersion and poor sense of the scene.In 2014,the Beijing News began an attempt to animation news,and is known for its “How to be a top dancer in square dancing”.Beijing News' s goal is to become China's largest and most influential mobile animation news producer,after nearly five years of development,has initially achieved this goal.In 2015,xinhua began its “xinhua animation news” attempt.Under the practice of these two well-known domestic media,animation news is gradually understood and accepted,and other media have gradually begun to explore animation news.The purpose of this paper is to make a deep study on the development strategy of Beijing News “animation news”,using literature analysis method,case analysis method,sampling investigation method and so on.This paper discusses the present situation and production process of Beijing News' s “animation news”,and finds out its selected topic characteristics,narrative characteristics and existing problems through content analysis,and puts forward the corresponding development strategies,hoping to provide some effective reference for Beijing News' s “animation news” and other news media interested in trying to move news.