| With the development of Internet technology,news production context and consumption demand have changed dramatically.Data,charts and animation have become the language elements of visual news.The"Beijing news · animated news",which produces news with a column of animation,attracts people's attention.When news of the encounter animation visual trend,the "Beijing news · animated news" constructed production path "news + animation":original content comprehensive coverage of hot performance and diversification of integration of animation,to achieve the target of"positioning is the most hot news" to the tide way;use image narrative skills with interactive communication,and enhance the user's news bond;the mobile terminal and the video website and multi-channel promotion,construction of multi media communication system operation.In the collision of Journalism and animation,the animated visual news of the Beijing news formed a lot of social effects:to further deepen the "Beijing News" the financial media transformation;plot narrative and visual communication to strengthen the news interesting news interpretation and a sense of the scene is greatly enhanced.However,this trend also has caused negative effects:on the one hand,a virtual simulation based on digital technology brings the illusion of visual sense;image,light text expression weakened the news speculative thought and audience reason;on the other hand,the art of animation creative reduction challenge news production objective and true professional standards.Therefore,when news happens to be animated,news production must pay attention to:enhancing the depth of news in animation,not being hurt by "animation".The creative reduction of animation art must be based on the principle of objectivity and reality,and respect the original situation of news events. |
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