Research On Visual Narrative Of Financial Data News

With the advent of the era of big data,the development of data journalism in the field of new media has attracted more and more attention,and the visual narrative method has become a key point.This article selects “DT Finance” as the research object of the data and finance new media under the first financial department,and collects statistics on the financial data published on the short video platform,Weibo platform and WeChat platform in the past four years.From the visual narrative presentation,Visual narrative discourse construction,narrative features,and influencing factors explore the visual narrative of data journalism in an attempt to explore the visual presentation and practical status of "DT Finance".In the presentation of the visual narrative,the visual presentation of the three different platforms of "DT Finance" data news has different characteristics.On the short video platform,"DT Finance" uses data charts for dynamic presentation;on the Weibo platform,"DT Finance" uses pictures and videos to transfer data;on the WeChat public account platform,"DT Finance" uses both static and dynamic Present data interactively.After statistical analysis of the content,it is concluded that the visual narrative presentation of "DT Finance" includes static,dynamic and interactive charts.The three different forms of charts reflect the data's organization,rhythm and interactivity.From the perspective of narrative dimensions,static charts present a variety of narrative dimensions;dynamic charts reflect the cross-contrast dimension of time and space;and interactive charts show a model dominated by data relationships.Furthermore,combined with the narrative discourse theory,the narrative construction method of "DT Finance" is analyzed.The subjects of the narrative include author-led and data-led narratives."DT Finance" financial data news focuses on different types of data news narratives from a macro perspective and a deep perspective.The picture of the three areas of urban development,consumption and corporate governance.Based on this,the author focuses on "DT Finance" and combines the visualization practices of the other two financial media to summarize the visualization and narrative characteristics of financial data news.It depicts consumer groups through financial data in the data presentation,and on the information map.Digital statistical charts are dominant,and the media presentation has the characteristics of bias in the use of social media channels;in terms of narrative,financial data news production has high credibility,professional production,and attention to the correlation behind the data.In-depth research found that these characteristics are due to differences in media positioning,different topics of concern,and changes in current issues.Through research,it is found that "DT Finance" uses the new media platform as a radiation base and can provide reference for peers in visual narrative expression and narrative dimensions.It has the advantages of innovative communication channels,mining internal data relationships,and rich data volume.However,there are also problems such as in-depth data analysis,types of data sources,and single visual presentation.Therefore,"DT Finance" can improve the financial data news from the aspects of optimizing talent training mechanism,data source channels and data presentation forms.