The Present Situation And Countermeasures Of Chongqing Community Media On The Background Of Media Integration

The community is the basic unit of a city and the place where everyone lives.In the community,the population can carry out the most basic social activities and establish links to form a community.But with the urbanization of the country,the community is no longer solely responsible for the single social responsibility of the administrative unit,it is the initial guarantee for the integration of every foreign resident into the city.To strengthen community governance,there is a special communication subject in the community.Such communication subjects take to serve the community,strengthen the contact of residents as the first task,this is the community media we are very familiar with.The development of Internet technology has promoted the transformation and upgrading of China's media industry,media integration is the primary strategy of the current media industry transformation,the emerging media is affecting the concept of community managers,but also changed the way community residents access information.Chongqing is the only municipality directly under the central government with a permanent population of more than30 million in Western China.In the context of media integration,how to promote the development and governance of the community,to establish the sense of belonging of urban residents to the community,to improve the index of living happiness,and to build a community of life in the urban communities has become urgent problems to be solved.Therefore,the urban community media,which can improve the environment of community governance,at the same time expand the influence of the community and strengthen the contact of the community residents,can become a means that can not be ignored in the development of Chongqing community.The present situation and predicament of Chongqing community media under the background of media integration,and how to get rid of the predicament and complete itself are the research objectives of this paper.This paper mainly carries on the research through the literature analysis and the case analysis,first is combs our state-owned literature material about the city community media research,summarizes the past experience to the city community media development,probes into whether these experiences are suitable for the present Chongqing community media development.Secondly,according to the media attributes and communication media of different Chongqing community media reclassified the community media.Case analysis is carried out with different kinds of urban community media in Chongqing,including its development source,communication form,communication content,development concept and service object.Finally,combined with the characteristics of communication under the environment of media integration,Summarized a set of more systematic community media development countermeasures,to provide detailed solutions to the difficulties faced in the development of Chongqing community media.