The Study Of Micro Community Construction From The Perspective Of Media Convergence

This article takes the "Information Times" micro-community as the research object,and the micro-community is the new direction of the media integration transformation of the "Information Times" newspaper.The practice of the transformation of Information Times into the micro-community has undergone several stages,such as pilot development,innovative development and scale development.Combining the communalization development of micro-community media and media convergence industry environment,this paper attempts to put the micro-community into the environment of media integration through the vision provided by the network sociology,presenting the construction process of the Information network micro-community media network.To explain how the micro-community structure constructed under the context of media fusion? How does the micro-community interact through the practice of media communalization and how does it construct a new subject identity and social structure? In the networked social structure,what new features are exhibited by the transformation subject? What is the logic surrounding the overall development planning and specific practices of the micro-community integration model? This sums up the model for the transformation of Information Times from mass media to networked media.From the perspective of socialization of media organizations,the paper uses text analysis,in-depth interviews,and participation in observation.The author entered the Information Times as an intern reporter and collected the basic information of the paper within the micro-community organization.The innovation of this paper lies in the analysis of the construction process of the micro-community network media organization in the context of the change of media form,and discusses the logic of media construction from the perspective of media structure change.The introduction part of the paper mainly describes the core issues of the research,and based on the research issues,it has determined that the theory of media convergence as the analytical framework and theoretical tool of the research.Based on the attributes of the research object,it not only regards the transformation subject as an ordinary mass media.It is even more important to proceed from its desire to build a media community.The second chapter presents the organizational structure of the micro-community network through the planning text and development history of the transformation of the combing media and the specific media organization construction practice of the micro-community.The third chapter analyzes the micro-community as a communication system.Through the practice of media communalization and the connection mechanism of the micro-community,the operation mode of the system and the practice of the dissemination network are explained.The fourth chapter summarizes the effectiveness of micro-community as a community media,new communication environment and social structure,micro-community's current challenges,and prospects for the future development of micro-community.On the whole,this article analyzes the guiding logic and the construction mechanism of the micro-community construction process,and according to the actual situation,it has refined the new features revealed by the micro-community E-home communication as a community media,and observed that the community media are undertaking How to seek balance in the development of large-scale development of social responsibility.