Esearch On The Localization Of "Zhai Culture" And Its Dissemination

The advent of the Internet age has profoundly affected people's daily behaviors,and has produced many new social phenomena,social groups and new words.Zhai culture is one of them.Zhai culture is a foreign culture,which has gradually become localized in cross-cultural communication.It is mainly based on the Internet in China.Zhai culture has been repeatedly accused shortly after it was introduced into the country,but it cannot be denied that it is quietly becoming a fashion,not only leading the trend of anime,film,television and online culture,but also promoting the rise of takeaway,express delivery and other industries Has socio-economic effect.This article mainly uses the literature analysis method.It takes the domestic Zhai culture as the research object to analyze its network communication process,and re-examines the meaning of the Zhai culture that was blurred and generalized in the communication process.The author systematically combed the Zhai culture from the classic "5W" transmission process mode,and deeply explored the main subjects of network communication,the content and channels of communication,the main audience,and the communication effects of the Zhai culture.Features,processes and results.The article rests on the value of network communication and reflection on Zhai culture.We should realize that Zhai culture provides a space for people to understand and relax,meet individual needs,enrich cultural types,and promote social economy.At the same time,we should be alert to the negative influences such as privacy leaks,trust crises,and social obstacles that the Zhai culture has produced in the Internet.Therefore,while ensuring the vitality of the Zhai culture,we should strengthen network management,pay attention to social responsibility,and avoid it becoming a disease of modern civilization.