Research On Collective Action Of Draft Fan Community Under The View Of Communication Ceremony

Draft shows occupy more than half of the current TV program forms,adding new ideas and impact to the historical development track of mass media.From the "Super Girl" Li Yuchun's fan "Corn" in 2005 to a strong support,to the 2018 "Creation 101" Wang Ju's fan "Tao Yuanming" to help him make headwinds.Fans form a community to communicate with each other,share experiences and emotions,and organize collective actions,forming a unique fan culture.This study analyzes the collective actions of the fan community of the draft show from a theoretical perspective of the ritual view of communication.Observe the fan community with participation observation method,unstructured interview method and literature research method.According to the collective action of the fan community,it is found that the fan community of the draft show uses Weibo,Baidu Post Bar,Douban Group,QQ Group and WeChat Group Construct a venue for spreading rituals.The collective actions of the fan community of the draft show can be summarized into three categories: maintaining data,maintaining idol image,and supporting fans.The prominent features of collective action are text support with idol filters,clear institutional norms,and clear management hierarchy.The fan community's resource sharing,action matching and behavior supervision have deepened the rationalization of collective action.The fan community mobilizes fans for collective action with emotion,organization,and specific strategies on collective mobilization.The collective action of the fan community of the draft show is summarized,and the positive and negative significance of the collective action is summarized.