Research On AR(Augmented Reality)"Activating" Attractions Cultural Projects

With the rise of the tourism industry and the gradual youth of the tourist crowd,the culture contained in tourist attractions has gradually become an element of concern to tourists.The emergence of new technologies will bring new expressions to the cultural expression of tourist attractions.Augmented Reality is an emerging technology developed on the basis of virtual reality.It overlays virtual scenes into real scenes through calculations,so that the experiencer can experience the charm of virtual and reality.Mobile Augmented Reality technology products use the advantages of portability,low cost,combination of virtual and reality,and real-time interaction to digitize and virtualize the culture of attractions.In the process,visitors can break away from the constraints of time and space,take out mobile devices with AR functions at any time to interact with the virtual scene and the real space,and deeply understand the attractions culture while interacting.Based on the data obtained after the questionnaire survey and actual survey,this article uses AR technology to support the corner watchtower,design and make the corner watchtower AR application,and subtly integrate the architectural culture of the corner watchtower into this application.Experiencers will have a comprehensive understanding of the corner watchtower culture while conducting AR interaction,so that the corner watchtower culture will “live” between the palms.In addition,during the AR tour of the corner watchtower,the entire Forbidden City will also be displayed in the form of AR hand-drawn maps.Experiencers can carry out a "cloud" tour of the Forbidden City on a mobile terminal,understand the Forbidden City and the corner watchtower from another angle.This article starts from the perspective of designers and developers,and starts from the previous project survey,cultural arrangement,project planning,etc.,to the project production,visual presentation,software development and other processes to describe in detail,so that the project works will be displayed from the perspective of the experiencer.The corner watchtower culture is implicitly integrated into the interaction logic,which has certain culturalsignificance.This project was developed using the Vuforia SDK development kit,Unity3 D engine and other software.Through the practice of this project,more visitors can understand the Forbidden City's corner watchtower culture through experiencing AR technology,so that the changing corner tower can be combined with new technology in the new era to emit a new light.Although this project has achieved some results,there are still many shortcomings that need to be improved.It is expected that it can provide theoretical and practical references for the combination of other similar attractions culture and AR technology.From the investigation and implementation of the AR project in the corner watchtower,we can see the possibility and feasibility of Augmented Reality technology to "activate" the attraction culture.In the future,AR technology will occupy a larger position in the cultural expression of tourist attractions.At the same time,its role in cultural communication will become more and more important,and it will contribute to China's realization of cultural confidence.