Research On User Innovation Driven Entrepreneurial Opportunity Identification Based On Online Community

With the rapid development of network information technology,the Internet is profoundly changing people's life,production and thinking mode.The slogan of "mass entrepreneurship,mass innovation" is put forward,which makes consumers no longer just product users,but also become the main force of innovation with the help of the Internet.With the increasing diversification of users' demand for products,the requirements for services are becoming more and more demanding.Products produced solely by enterprises are difficult to meet the needs of users.Therefore,users may choose to participate in the product innovation process in person for their own purposes.Companies that are aware of this phenomenon are also starting to build internet-based online communities to collect users' innovative ideas.Online community is an exchange platform based on multi-agent interaction and innovation knowledge sharing,which can be created by enterprises or by users with the same innovation needs.Users in the community can not only share their ideas,information and knowledge about products and services,but also improve their innovative products through community interaction,and finally realize product innovation with the help of online community.With the continuous maturity of user innovation research,user entrepreneurship research is becoming a hot topic.However,because the traditional entrepreneurial theory is not enough to explain some problems in user entrepreneurship,there are many problems worth exploring in this new research topic.Therefore,this paper mainly studies the impact of user innovation on entrepreneurial opportunity identification,and how community participation and prior knowledge play a regulatory role between user innovation and entrepreneurial opportunity identification.Firstly,this paper systemically combs the relevant literature at home and abroad.Based on the review and collation of relevant theoretical knowledge,it introduces HW company to participate in product innovation through the establishment of online community,and makes a qualitative analysis of the text data collected by HW online community,establishes a theoretical model and puts forward research hypotheses.Then with the help of SPSS software,the data are analyzed and the hypothesis is tested.Finally,through the discussion of data analysis results,we can provide valuable reference for users how to accurately identify entrepreneurial opportunities.