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The Study Of The Causes And Influences Of Social Network Fatigue

Posted on:2020-01-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y F LiFull Text:PDF
GTID:2428330623952769Subject:Journalism and Communication Advertising
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With the maturity of mobile Internet technology,social network has become a standard match in the Internet era,which has penetrated into every aspect of users' life.However,while enjoying many conveniences brought by social networks,more and more users feel deeply tired.Various pressures lead to users' negative emotional experience and a series of reverse usage behaviors which are contrary to the mainstream usage of social networks.This kind of social network usage psychology and behavior is called "Social Network Fatigue(SNF)".In this paper,based on the observation of this kind of phenomenon,in combination with perceived overload theory,self-determination theory,in the perception-emotional-behavior main body framework,sensory overload is verified by using the method of questionnaire investigation,information overload,social overload,system feature overload,autonomy need,relatedness need and competency need effect on the social network is tired.Finally,it is found that information overload,social overload,system feature overload and autonomy need have significant effects on social network burnout.It is also found that social network fatigue can lead to several behavioral consequences,such as diving,shielding,controlling and withdrawing from use.At last,on the basis of the research results,some suggestions are put forward for the optimization of the functions of Wechat and the personal adjustment of users.
Keywords/Search Tags:Social Network Fatigue, WeChat, Perceived overload theory, Selfdetermination theory
PDF Full Text Request
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