Research On The Communication Strategy Of Documentary Interview Reality Sho

With the advent of the new media era and the increasingly fierce competition in the variety show market,traditional interview shows are facing a bottleneck in development.Under such circumstances,many learned people in the industry have actively explored interview programs.In the second half of 2018,documentary interview reality shows such as "Lu Yu’s One-day Trip with Superstar" and "Adventure Life" broke out intensively,until "Nice to Meet You" in 2020,documentary interview reality shows as an innovative form of traditional interview programs have gradually been recognized by the market.Based on the "5W" theory,this paper analyzes in detail the communication strategies of documentary interview reality shows from the perspectives of subject composition,content production and marketing promotion.Through the study,it is found that documentary interview reality shows have become more diverse in character selection,focusing more on amateurs,and gradually showing the characteristics of "dehosting" in terms of role positioning.In terms of content production,the content production strategy of the program group was analyzed from topic selection,plot to post-production in chronological order.In terms of marketing and publicity,with the rapid development of integrated media,the form of variety shows has undergone unprecedented changes,which has also brought new possibilities for documentary interview reality shows.Finally,I hope to find out the problems in the current program and make strategic analysis of future differentiated development.