The Interaction Design About Search Feature On IQIYI OTT App

With the rapid development of intelligent terminals and cloud computing technology,OTT devices developed quickly.In China,OTT TV refers to public Internet,for television transmission,provided by state-owned radio and television network TV form video content,and users can easily install,upgrade,use and uninstall various applications through large-screen interface.The development of OTT devices has opened up a new space for the living room economy.OTT devices combine the characteristics of the Internet and traditional TV,which have become a new outlet in the field of digital marketing in China.The topic comes from the actual development project of iQIYI-the search feature optimization of iQIYI TV application.iQIYI TV is a professional video-on-demand application on OTT devices,which jointly created by iQIYI company and GITV company,and it video content mainly comes from iQIYI website.When users want to find particular videos,they always face massive information,so search feature is important for video-on-demand applications.The search optimization project aims to optimize the whole experience of searching videos in the platform,shorten the average searching time,optimize the interface of search results,and improve search efficiency.This design method was based on the Double Diamond design process model,which divides the design process into four stages.Firstly,analysis product and do user research,summarize the search status of the competing products,user behavior data and user search mental model.After the research and analysis,define the design strategy and identify the design opportunity points combined with real conditions.Then,deepen the design plan by determining the prototype design of the framework and details,and carry out the visual interface.Finally,through developing,testing and optimizing,the project will be on-line.In addition,based on the work,some addition concept features such as voice search and result card optimization had been designed.This thesis provides design references and theoretical basis for search feature of OTT devices,and also provides reference for subsequent user research and related design about video entertainment on OTT devices.