The Problems And Countermeasures Of The New Media Supervision In Hunan

With the rapid development and wide application of digital Internet technology,the new media based on the Internet has reconstruct the pattern of media industry.The online audio-visual new media industry has constantly refreshed the audience's awareness and spotlighted by new industry for its diversified category which contains IPTV,mobile TV,video websites,web casts,Internet audio and short video.Every coin has two sides.Network audio-visual new media is a double-edged sword for its dual position as an powerful content providers and an Immature industrial newcomer.The danger of information security,vulgar content and guidance deviation and other problems exposed due to the overall development of the industry is rapid but immature,institutions and regulations incomplete,the quality of employees is uneven,loopholes in auditing and the large gap between the use of regulatory technology and the use of media technology.Since the 18 th National Congress of the Party,the Party Central Committee,with General Secretary Xi Jinping as its core,has attached great importance to ideological work and proposed that "the work of online public opinion should be the top priority for propaganda and ideological work," and emphasized "the Internet has become the main battlefield of public opinion struggle." The 5G era is coming.Administration concern about the guard-lines effectively supervising the new audio-visual media on the Internet,strengthening positive publicity and guidance,and guarding the position of important public opinion in the context of media integration.This paper probes into the development of audio-visual new media in the network,analyzes the problems in it,and provides countermeasures by taking the supervision of the new audio-visual media on the Internet in Hunan as an example and relying on first-hand industry research data,explores feasible strategies of accurately functions as the role of monitoring,carries out innovative management and promoting the further improvement of the media supervision system,so as to optimize the construction of theoretical system of audio-visual new media supervision and offer a certain reference role to the actual supervision work.