The Research Of New Audio-visual Media Operating Mode

The new audio-visual media's appearance is following the technical fast development.It must have its own way to develop commercial applications.This paper researches the business model for the new audio-visual media from the start of researching the concept of new media and the status of the new audio-visual media industry. According to the above,the paper also disply the analysis of the Chinese development of new audio-visual media and the problems and advantages of the new audio-visual media. In last part of the paper,I put forward my own views and innovative ideas about the development of the new audio-visual media in future.In the combination of kinds of researches, we can come to a conclusion that new media, as a concept, which the connotation has already been recognized by most of the people, but the verge has been sort of vague in extension. The extension of new audio-visual media involved in this dissertation includes IPTV, cellphone TV and mobile TV.The new audio-visual media has been rapidly developed around the world. The commercial operation of IPTV and cellphone TV in most part of developed countries and districts has acquired a certain scale of users. The operation in our country has been developed a bit late, or just in initial starting, and the commercial application which attracts diffusely interest and participation of many industries and operators including radio&television and telecom has also been in explorative period. The commercial application and testing of a variety of new audio-visual media in many cities and districts of our country has revealed a rapidly developing tendency.After the commercial operational activities of the new audio-visual media have been repeated used, the operating mode is established.The paper discusses the operating modes of IPTV, cellphone TV and bus-mobile TV.And these modes are classified as:the Trigle-Play mode of foreign IPTV;the diverse modes of foreign cellphone;the region difference of the mode of chinese IPTV;the struggle of standard of the chinese cellphone TV ;the cooperation mode of the chinese mobile TV.By analyzing the operating mode, the paper sort out the following issues:the policy issues of the new audio-visual media industry, the problem of trade monopoly,a clear structure of the industrial chain and so on.For the above-mentioned problems,the paper puts forward the development Strategies of the new audio-visual media.