From "Green Development" To "Saihanba Spirit"

The regional image is the content that a region presents to the audience,and it is the regional symbol presented to the outside world.A good regional image is the result of the comprehensive efforts of a region's culture,politics,and economy.It embodies the comprehensive strength of the region and also shows the appeal of the region's audience.With the rapid development of today's society,regional image plays an increasingly important role in regional development.How to expand the audience's awareness of the region has become an increasingly important topic.The promotion and expansion of the radiant area of the regional image,the mass media's dissemination plays a vital role.The mass media is exactly the carrier of image communication.Through the spread of the media,more audiences receive different images of the region.The image of a region,different mass media,at different times,also show different appearances.In 2012,the Eighteenth National Congress put forward the construction of ecological civilization."Saihanba" as the demonstration base of ecological civilization has become the focus of mass media reporting.The mass media uses ecological civilization construction as the starting point for reporting,introducing the types of vegetation in Saihanba area and measures for ecological construction To show the image of "green development" in the Saihanba area.Over time,the mass media has gradually enriched the content of the spread of the Saihanba area,reporting on the hard-working local Saihanba staff,restoring the early hard environment,and forming a unique "Saihanba spirit" image.When the mass media spreads the image of "Saihanba",it presents the audience with a "green development image" of ecological civilization construction in the area of Saihanba through the combination of pictures and textual symbol reports.The main body of the “Saihanba Spirit” is mainly characters,and the mass media presents story-like groups of characters to the audience to deepen their image recognition.Mass media plays an auxiliary role in the dissemination of regional image,but it cannot play a decisive role.It is the development direction of the region that determines the subsequent development of the regional image.The Saihanba area,as a model that has suddenly attracted the attention of the public,is inseparable from the construction of ecological civilization in the current era.The road is also one of the problems facing Saihanba.