Research On Experience Design Of Simulation Business Games

In recent years,with the popularity of mobile Internet platforms,electronic games have become an important entertainment industry.In terms of the development of electronic game products,China is still at a relatively backward level.Research on all aspects of electronic games is both necessary and urgent.Simulation business games are the simulacra of society.Excellent simulation business games can cause players to reflect on social phenomena.At present,China's simulation business games have serious problems of homogeneity,insufficient game power for players,and poor user experience.Based on the research of self-determination theory,user participation theory,flow theory,and emotional design theory,this article analyzes and summarizes the user experience design schemes of simulation business games in order to provide a universal idea and methodology for simulation business games to improve their user experience.This paper is divided into five chapters:The first chapter is the introduction,which mainly expounds the research background,research status at home and abroad,research significance and research methods.The second chapter is divided into two parts: research object and theoretical basis.Firstly,the definition,characteristics and classification of simulation business games are studied and summarized by using literature research method and case study method,and the user experience of existing simulation business games is analyzed and summarized.Secondly,the thesis analyzes the self-determination theory,flow theory,user participation theory and emotional design theory.The third chapter first summarizes the factors that determine the game experience,and then analyzes and summarizes the psychological needs of simulation business games players based on the self-determination theory in motivational psychology.Secondly,based on the user participation theory,this paper analyzes the user experience flow in the whole game process.Then,the paper puts forward the key points of game design methods based on flow theory.Finally,based on the multi-sensory experience design at the instinct level,the interactive experience designat the behavior level and the emotional experience design at the reflective level,this paper establishes a design method model for the experience design of simulation business games by combining the five elements of user experience.The fourth chapter expounds the background of graduation design and the design concept of "wall-e's world" simulation business game,and the use of the design methodology proposed in the previous chapter to design the world view,gameplay system,sensory experience,interactive experience and emotional experience of the game.At the end of the paper is the conclusion and prospect of this research,which summarizes the research achievements,research limitations,and the prospect of future research.