Self-presentation Of Stars In Vlog Video From The Perspective Of Dramaturgical Theory

This paper analyzes the self-presentation of stars in Vlog,and the Vlog videos of stars such as Nana Ouyang,Yun Lin and Lei Wu are taken as data samples.From the perspective of Goffman's theory of parody,this paper analyzes stars' performance process in Vlog video blog from the aspects of stage preparation,performance framework of the script,actors' performance skills,cooperation and collusion between drama classes,and role building,and probes into stars' self-presentation strategy,motivation,influence and essence brought by stars' self-presentation in Vlog.This paper is mainly composed of six parts.The first part is the introduction,which mainly introduces the research background,research purpose and significance,as well as the literature review on the study of Dramaturgical Theory and Vlog.The second part is about the possibility and particularity of Vlog video.As a performance stage in the context of new media,Vlog has the characteristics of virtuality,recording from the first perspective and presenting the performer's image in a diversified way,which conforms to the presentation demand of personalized real expression of stars.The third part is the analysis of the entry management of actors on the stage.Firstly,there is some limitation framework of the script on the social expectation,audience expectation and individual expectation of stars in the Vlog;According to the language and non-language symbols in the script,the actors present themselves idealized.The drama class cooperated and conspired to help each other and maintain the performance situation to achieve the purpose of performance;The final performance successfully shapes the actors' roles,including the "good child" in the family relationship,the "kindred spirit" in the interpersonal relationship,and the "striver" in the workplace career.The fourth part is to explore the idealized presentation,selective disclosure,active control of expression strategies and internal and external motivation of stars in Vlog.The fifth part summarizes the positive and negative effects of stars' self-presentation in Vlog.In conclusion,the author believes there are some problems,such as "fake background " and limited authenticity under stage setting,presentation mode,collusion of the drama class,the framework of the script,and audiences are domesticated,and the crisis of star identity is deepened.