Application Of Clustering Principal Component Regression Method In Value Evaluation Of Media Enterprises

As China's national economy is becoming stronger and stronger,the demand for entertainment is increasing day by day.The tertiary industry,especially the entertainment and media industry,has become an important pillar of national economic development.Throughout China's capital market,the media sector since 2010 in every market tide is always pre-emptive,the first to usher in a wave of growth peak,these phenomena are closely related to the media industry itself heavy capital,heavy technology industry characteristics.On June6,2019,the ministry of industry and information technology officially issued 5G licenses to the state administration of press,publication,radio,film and television and the three major operators,marking the first year of 5G commercial use in China.The advent of 5G has provided technical support for the development of the media industry.On February 14,2020,the new refinancing rules were released,providing financial support for the media industry,especially for media companies listed on the gem.Combined with the characteristics of the media industry,the media industry has been ready for growth,once again ushered in explosive growth.Established on July 12,2010,Guangdong Nanfang New Media co.,LTD.(hereinafter referred to as new media shares),the enterprise evaluated in this paper,is the leading new media business operator in China.At present,the company's business includes IPTV,Internet TV,value-added service of cable TV network,comprehensive audio-visual program service of provincial and foreign private network,and five other business sectors.IPTV business has a considerable scale of stable users,with Guangdong Telecom,Guangdong mobile,Guangdong Unicom formed a long-term stable cooperative relationship,IPTV business revenue increased year by year,the development momentum is good.The shareholding structure of the company is stable,and Guangdong radio and TV station is the actual controlling shareholder and controller.With the rapid development of media industry,more and more media companies will be listed in the future.This is both an opportunity and a challenge for our evaluation field.Therefore,this paper studies the characteristics of media enterprises and the factorsinfluencing the value of media enterprises,and compares the traditional methods of value evaluation of media enterprises.In order to make up for the shortcomings of the three traditional methods,this paper proposes a new method--clustering principal component regression method.This paper analyzes the method and introduces how to use this method to evaluate the value of media enterprises.In Guangdong south new media co.,LTD.,for example,has carried on the empirical research to the method,finally with a 4% error rate show that the method and the feasibility of the model in the media on the enterprise value evaluation,is advantageous to the expansion of our country media enterprise value assessment of the related theoretical research,to the assessment of industry in our country theory in the field of innovation and development to create conditions.