Research On Knowledge Production And Dissemination Of "Local Climate Survey Team"

The production and dissemination of knowledge is the process by which human beings create and transfer knowledge through mental labor.Divided according to the carrier of knowledge dissemination,knowledge production and dissemination have undergone three important changes: word of mouth,word printing,and the Internet.With the rapid development of ew media technology,unlike the relatively simple technology application in the early days of the Internet,today's Internet has adapted multi-modal technology to people's lives and become an important platform for people's daily production and life.In the field of knowledge production,the Internet has changed the ways and channels for people to produce and receive knowledge.It relies on big data on the Internet,uses massive data processing and analysis methods,and uses new forms such as hyperlinks,pictures,and videos to re-deconstruct and Constructing traditional knowledge has become a new platform for knowledge production and dissemination today.The local climate survey team,as a clear stream of Internet production and dissemination of popular science knowledge,released its first popular science push "Dive Together,10,000 Meters Under the Sea" on August 5,2016,leading people to explore from the long picture narrative mode.The scientific popularization knowledge from sea level to the deep sea has won unanimous praise,and the reading volume on the day of publication reached 100,000+,opening up aninnovative path for the production and dissemination of knowledge in the new media platform.This article takes the public account of the local climate survey group as the research object,explores its practice of knowledge production and dissemination in the new media environment,analyzes the characteristics of its deconstruction and reconstruction of knowledge,in order to better understand the current status of knowledge production and dissemination,and thinking Its future development.The thesis first analyzes the current background of knowledge production and dissemination,and explores the necessity of knowledge production in a complex social context.On this basis,the detailed analysis of the knowledge production of the We Chat public account of the local climate investigation team is mainly started from four aspects: the production subject,the topic selection features,the morphological construction,and the content features to clarify the distinctive features of its knowledge production.At the same time,it also conducted in-depth analysis of the characteristics of knowledge dissemination of the local climate survey team,combing its characteristics from the aspects of building a social dissemination network,disseminating knowledge based on user thinking,and gradually strengthening matrix dissemination.There is no doubt that the local climate survey team created a unique knowledge landscape on the Internet platform.Its series of explorations and innovationsin knowledge production and dissemination are worthy of recognition,but its deconstruction and popularization of scientific knowledge cannot be ignored.The hidden risks during construction,such as the abuse of popular words,the deconstruction of grand narratives,and the visual stimulation,will to some extent bring the tendency of pan-entertainment,fragmentation and disorder of knowledge;and the knowledge of Internet platforms Production is prone to unintentional infringement and indirect infringement,and may even lead to the "Orwell's paradox" of knowledge dissemination.It is hoped that this article's in-depth discussion and reflection on the local climate survey team will help the healthy growth of the local climate survey team and promote the future development of knowledge production and dissemination in the new media environment.