Research On Culture Brand Construction Of Local Characteristic Archives

Local characteristic archives carry the memory gene of local culture.They not only record the historical outlook and development track of the region comprehensively and systematically,but also reflect various unique styles of the region,and have multiple social and cultural values.However,the development and utilization of archives information resources with local characteristics has fallen into a duplicate mode,and no new export can be found.On the other hand,as a theory of competitive advantage adapted to today's society,brand theory has been extended to many public service areas,and brand strategy has been recognized and widely used.From the perspective of the development of local characteristic archives culture resources and brand development,this paper analyses some problems faced by local archives,as the main body of the development of local characteristic archives culture brand,in the protection and development of characteristic archives culture,and the experience and lessons of how to solve these problems.These can be used for reference for local archives to develop special archives culture brand in the future,and also for reference for the formulation of relevant policies.