Research On The Media Presentation Of Taiwan Tourism Image By Taiwan Freshman

For Taiwan,which regards tourism as an important pillar of its own economic development,its overall economic income level,people's employment situation,and industrial development situation are all closely related to the development of Taiwan's tourism industry.As the tourism image became a hot topic in China's tourism research in the late 1990 s,more and more media began to put the perspective of the report on the regional tourism image,and the relevant departments also realized that the media played a role in disseminating the tourism image The role of the media and tourism as the research subject has gradually increased.This article selects the "Taiwan Xinsheng News" issued by the entire island of Taiwan as the research object,and combs the "Taiwan Xinsheng News" travel report from 2015 to 2018.The paper analyzes the form,content,quantity,and position of the tourism report of "Taiwan Xinsheng Newspaper",and then discusses the characteristics and advantages and problems of "Taiwan Xinsheng Newspaper" in presenting the tourism image media of Taiwan.The Xinsheng News provides suggestions for a more effective representation of Taiwan's tourism image.This article is divided into six chapters.The first chapter is the introduction of the article.It mainly researches the research background of the Taiwan Provincial Newspaper on the presentation of Taiwan 's tourism image media,a review of domestic and foreign research,the definition of related concepts,research purposes and research.The significance,research methods,category construction,innovations and difficulties are introduced;the second chapter mainly studies the construction and dissemination of Taiwan's tourism image,using swot analysis to analyze the development of tourism in Taiwan,and explains the construction and dissemination of tourism image.The third chapter is to study the sample of the Taiwan tourism image media presented by the "Taiwan Xinsheng Newspaper",which is the key to the conclusion of the latter question;the fourth chapter)is to present the Taiwan tourism image media of the "Taiwan Xinsheng News" This chapter analyzes the characteristics and advantages of Taiwan Xinsheng Daily in presenting the tourist image of Taiwan.This chapter focuses on the issues and suggestions presented by the Taiwan Xinsheng Daily in Taiwan 's tourist image media.In part,I hope the research in this article can arouse the public's attention to Taiwan's tourism image and understand the media's The value of tourism image dissemination lays the foundation for thefurther development of Taiwan's tourism industry and the promotion of the reunification of the motherland.