The Research On Consumerism Culture Presentation Of We Media On Weibo

With the advent of the era of mobile Internet,consumerism has entered a stage of accelerated development again,relying on its extensive and deep-seated presentation and dissemination from the We Media.Due to the profit-seeking nature,the lack of supervision and social responsibility consciousness,the presentation of consumerism culture by We Media represented by Weibo has risen to a higher level than that of traditional media.Not only are the ways of presentation more diverse,but also the breadth and depth of its impact are being strengthened.The dissemination and influence of consumerist culture brought about by We Media has become an important challenge in the process of building socialist spiritual civilization.Taking ten influential and representative We Media on Weibo as examples,the present situation of consumerism culture of We Media on Weibo is analyzed.Through content analysis,it is found that some We Media on Weibo do present a large proportion of consumption-related contents,and most of these contents have a tendency of consumerism.Then by text analysis,we find that these We Media on Weibo use excessive construction of symbolic meaning of consumer behavior to promote consumerist values,and through specific ways and techniques to excessively guide consumer behavior with consumerist tendencies.In addition,the excessive presentation and guidance of consumerist values and consumption behavior also echo to a certain extent with the money worship it renders.The reason why We Media on Weibo overrepresent consumerism culture is basically to meet the marketing purpose of capital and business,conform to the fans' desire for consumption and the social consumption atmosphere,and promote the current trend of consumerism,so as to obtain more advertising revenue and fans' attention.Further explore the negative impact of the present situation of the consumerism culture of We Media on Weibo.Firstly,consumerist culture tends to produce unscientific consumption concepts and behaviors.Secondly,the values disseminated by We Media on Weibo when presenting consumerist culture will affect the social value identity.In the end,the growing consumerism that it brings will indirectly have a negative impact on the market and economy.In the face of these negative impacts that cannot be ignored,the corresponding countermeasures are given: Firstly,We Media on Weibo operators and We Media industry should exercise in a self-discipline manner,while platform parties and relevant regulatory authorities should strengthen the restrain and supervision.Secondly,we need to improve people's We Media literacy so that they can accurately understand the existing issues of We Media,and strengthen the identification and selective access to We Media information.In the end,considering that both the traditional blindly thrifty consumption concept and consumerism have the shortcomings that do not meet the needs of the development of the times,we should build a scientific consumption concept which can meet the needs of the times,and on this basis,strengthen the management function of the government to guide the scientific consumption concept.